Global Tourism Resilience and Crisis Management Centre – GTRCMC

Projects

The Global Tourism Resilience and Crisis Management Centre leads a wide range of resilience, recovery, and sustainability initiatives across tourism-dependent regions. Our work supports governments, industries, and communities as they prepare for, manage, and recover from crises. Below is a curated overview of the Centre’s major assignments and interventions, reflecting our global reach and long-standing commitment to building safer and more resilient destinations.

Current Projects

Hurricane Melissa Tourism Resilience and Recovery Initiative

This initiative addresses the immediate and medium-term needs of the tourism sector following Hurricane Melissa. It supports workers, businesses and communities through targeted interventions such as livelihood assistance, recovery tools, facility readiness checklists, and monitoring frameworks. The programme helps destinations transition from emergency response to full recovery by providing practical solutions, training, and coordinated support to restore tourism operations and stabilize the wider economy.

Destination Resilience Hurricane Melissa Tourism Resilience and Recovery Initiative

This initiative focuses on strengthening the ability of tourism destinations to anticipate, withstand and recover from the impacts of Hurricane Melissa. It provides a structured framework for assessing damage, supporting communities, restoring critical infrastructure, and accelerating the reopening of tourism services. The programme integrates data, rapid assessments, community support, and strategic planning to build long-term resilience across affected destinations, ensuring they return stronger, safer, and more sustainable.

Flagship Global and Caribbean Initiatives

Ed Bartlett Lecture Series

A global webinar series reaching millions, designed to raise awareness, promote dialogue, and examine issues affecting the tourism sector.

Irma and Maria Recovery Initiative

Recovery support to the islands of The Bahamas and the Cayman Islands following major storm impacts.

Sargassum Management Project

A regional initiative focused on minimizing the impact of sargassum on the Caribbean’s tourism product and safeguarding coastal livelihoods.

Tourism Resilience Barometer

A global measurement framework that helps governments, private sector operators, and other stakeholders assess tourism resilience readiness across destinations.

GTRCMC Academic Chair

An academic leadership position housed at the University of the West Indies to advance research, partnerships, and capacity building in tourism resilience and crisis management.

Jamaica-Focused Capacity Building and Preparedness Projects

Community Tourism Digital Marketing Project

A national initiative aimed at training Jamaican youth to provide digital marketing support to micro, small and medium tourism enterprises.

Tourism Cybersecurity Resilience Project

A regional project assessing and strengthening cybersecurity readiness among tourism enterprises.

Global Health, Crisis Response and Knowledge Projects

COVID-19 Social Awareness Campaign

An international campaign designed to raise awareness among tourism workers about COVID-19 safety and protective measures.

Building Vaccine Confidence

A global initiative focused on improving vaccine confidence among workers in the tourism sector.

Caribbean COVID-19 Taskforce

A regional effort to evaluate the tourism-related impacts of COVID-19 and guide recovery strategies.

East Africa Tourism Resilience Initiatives

A comprehensive portfolio of resilience and recovery projects across Kenya and Eastern Africa, covering multiple dimensions of tourism development, measurement and crisis management. These include:

  • COVID-19 impact assessments and recovery pathway studies

  • Domestic tourism recovery strategies

  • Product improvement and diversification frameworks

  • Digitizing tourism mapping and interpretation

  • Economic impact studies for the hotel sector

  • Travel readiness assessments

  • International policy benchmarking

  • Tourism product inventories across counties and countries

  • Culture and heritage tourism circuit development

  • Crisis mapping using georeferenced data

  • Fiscal and financial risk analysis

  • Climate change and tourism resilience assessments

  • Vulnerability assessments and strategic frameworks for crisis management

These initiatives support evidence-based decision-making, stronger institutional capacity, and long-term resilience planning in the region.

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