Global Tourism Resilience and Crisis Management Centre – GTRCMC

Minister’s Message

Minister’s Message

As the Minister of Tourism for Jamaica, it is with immense pride and a sense of collective achievement that I address you today. The year 2023 marked a significant milestone for our beloved nation's tourism sector. We estimated welcoming 4.12 million visitors to our shores, reflecting a remarkable 23.7% increase from the previous year. This achievement is not just a number; it is a testament to the resilience, dedication, and innovative spirit that defines Jamaica's approach to tourism.

This remarkable recovery and growth in our visitor numbers were made possible through the concerted efforts of numerous individuals and institutions, all steadfastly applying the principles of tourism resilience. Our journey has been one of strategic collaboration, adaptive thinking, and an unwavering commitment to excellence. In the face of unprecedented challenges, including the global pandemic, we have collectively navigated the turbulent waters of the tourism industry. Our success is rooted in our ability to adapt, innovate, and embrace the
changing dynamics of global travel. We have implemented robust health and safety protocols, leveraged digital technology to enhance visitor experiences, and diversified our tourism offerings to cater to the evolving preferences of travelers.

The principles of tourism resilience have been our guiding light – Adaptive Policy and Regulatory Frameworks, Diversification, Stakeholder Collaboration, Risk Assessment and Crisis Preparedness, Sustainable Practices, Community Engagement and Support, Effective Communication, Capacity Building, Innovation and Technology Utilization, Agility and Monitoring and Evaluation – enabling us to not only recover but also to thrive in a post-pandemic world. We have fostered partnerships that span across various sectors, both locally and internationally, ensuring that Jamaica remains a preferred and safe destination for travelers from all corners of the globe.

As we look to the future, the upcoming 2nd Global Tourism Resilience Day Conference is a pivotal platform for us to share our experiences, learn from global best practices, and plan strategically for the decade ahead. This
conference is more than just an event; it is a beacon of hope and a roadmap for the sustainable and resilient growth of the global tourism industry. I am filled with optimism as we continue to chart this journey of resilience and innovation.

Together, we are not just reviving tourism; we are reimagining and reinventing it for a brighter, more sustainable future. Let us continue to work hand in hand, embracing the spirit of resilience that Jamaica has exemplified, to ensure that our tourism sector remains vibrant, robust, and a key driver of economic growth and cultural exchange.

Warm regards,

 

Minister the Hon Edmund Bartlett, CD
Minister of Tourism for Jamaica
and
Founder/Co-Chair for the Global Tourism Resilience and Crisis Management Centre

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